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Business News Digital
eMusic types love the album
By CMU Editorial | Published on Thursday 17 September 2009
With Apple launching those multi-media bundle whatnots in a bid to encourage digital music buyers to purchase full albums rather than cherry pick tracks off long players, independent download store eMusic has revealed that the majority of its subscribers download full albums. They have told Digital Music News that 72% of tracks downloaded via the service are done so as part of a full album, 75% since July.
This is probably not a surprise, given the sorts of music fans who have eMusic subscriptions, and the fact that the eMusic platform is very much geared towards pushing albums over individual tracks. Plus when you’ve got to use up your 40+ credits before the end of the month otherwise you’ll lose them, it’s an easier option to download four long players than spend three days deciding which individual tracks to download. Still, interesting stats nonetheless.
