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EMI recruit new UK chief for record labels
By CMU Editorial | Published on Friday 24 April 2009
EMI have recruited a new President for the UK and Ireland. That’s to say, they’ve appointed a new operational chief for their UK and Irish operations. Not that they have undertaken some kind of bloodless coup and replaced Gordon Brown with a former commercial radio marketer. Though sometimes I wish someone would.
Anyway, EMI have recruited Andria Vidler, currently Chief Marketing Officer for Bauer Media, and previously MD of Bauer’s Magic London radio station, to head up the UK operations of the EMI record labels. She will report to EMI Music European president David Kassler. And if you think I’m making all this up, I present you will Mr Kassler himself, who wants all CMU readers to know: “Andria has managed and transformed some of the UK’s most influential media brands. With her excellent management and consumer marketing skills, I believe she will be a great asset to EMI and to our artists”.And look, here’s Vidler herself, and she wants to say: “This is an incredibly exciting time to be joining EMI which represents such a broad and talented roster of artists and which is leading the industry in driving change. I am looking forward to being part of the great UK team that is shaping that future”.
Magical.
