This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Business News Industry People Labels & Publishers
EMI make yet more executive appointments
By CMU Editorial | Published on Thursday 23 July 2009
God, I wish when Terra Firma had bought EMI I’d pitched for the business card printing account. Rarely a month goes by without some new senior exec arriving, or departing, or getting a swish new nonsensical job title. There was a time when record companies announced new artist signings every month or so, whereas EMI seem to be more tuned into Vice President signings these days.
Anyway, there were four more executive appointments at EMI yesterday – one promotion and three new recruits, the latter three all rewarded with particularly nonsensical job titles for agreeing to join the struggling major.
First Syd Schwartz, previously digital strategy man for EMI Music in North America, gets a global role as Senior VP Digital Marketing, which will mean lots of travelling around the world, presumably. Next David Boyle, whose past experience includes advising Tesco and Barack Obama on how to engage music fans (presumably), who becomes VP Consumer Insight & Validation. Next Eric Case, another former Google exec, who joins as VP Marketing Platforms. And finally Charlotte Robertson, previously of Sky telly, who will become VP Consumer Outreach.
They will all report (Robertson via Schwartz) to Cory Ondrejka, himself a relatively new recruit at EMI, who goes by the title Exec VP Digital Marketing. Yesterday he said this: “Digital is everyone’s job at EMI. We’ve built a network of central and regional digital experts who make sure our entire organisation has the tools and information needed to help our artists in the digital marketplace and to give consumers what they want. We are driving experiments, and developing new ways to monetise the music our artists create, building new capabilities and getting and sharing insights about what kinds of music products and services today’s consumers are looking for”. It’s the new capabilities I’m most excited about.
Rest assured, those business card printers are going to be kept busy.
