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Digital
EMI announces app partnership
By CMU Editorial | Published on Wednesday 12 October 2011
EMI has announced a partnership with an e-commerce company called Live Gamer which will result in a series of Facebook apps being released around artists signed to the major.
Or, as the official press release succinctly puts it: “Live Gamer, the world’s first combined digital commerce and advertising platform for the interactive entertainment industry, and EMI Music, one of the world’s leading music companies and home to some of the most successful and best known recording artists, have partnered to bring highly effective social game mechanics and new ways of building fan engagement and commercial opportunities to Facebook artist pages”.
The first artist to utilise these highly effective game mechanics and new ways of building fan engagement and commercial opportunities via his Facebook artist page will be Professor Green. The rapper’s fans will be able to access digital content using ‘Greenpoints’, which they can either buy or earn by watching videos, answering quiz questions, sharing content or describing this venture in words that make sense.
Says EMI’s Neil Tinegate: “EMI Music is always looking to develop and support exciting new ways for people everywhere to interact with their favourite artists. Live Gamer’s expertise in virtual goods and engagement combined with the global reach of the Facebook platform gives our artists, starting with Professor Green, a whole range of new opportunities to reach out to and engage directly with their fans”.
