Artist News Digital

Ed Sheeran is well streamed

By | Published on Thursday 3 July 2014

Ed Sheeran

Good news for fans of…

1. Ed Sheeran’s smiley face.
2. His new long playing sound recording ‘X’.
3. Record Breakers.
4. Streaming media delivered by Spotify Limited.
5. One new album generating more Spotify streams in a week than any other new album.
6. ‘X’ being streamed 6,248,130 times during week of release in the UK.
7. ‘X’ being streamed 23,792,476 times during week of release worldwide.
8. Daft Punk having a previous UK streaming record removed from their clammy hands.
9. Eminem having a previous global streaming record removed from his shabby clutches.
10. Mr Kevin Brown Esquire, Label Relations Head Boy at Spotify HQ.
11. Record companies being commended for “incredibly effective strategies”.
12. Record companies being commended for their Spotify embraces.
13. All and any talk of “spikes” in fan engagement.
14. 77 word quotes.
15. Lists containing fifteen items.

Here’s Kev: “We’re delighted to see the massive success of Ed’s new album, not only on Spotify, but across all formats. The label rolled out an incredibly effective strategy, embracing Spotify from before release date. They made seven tracks available prior to release – each triggering an automatic notification to Ed’s 1.8 million fans on Spotify. The resulting spike in fan engagement right before release will in no small part have contributed to its runaway success in week one”.

Well done Ed, this is for you:



READ MORE ABOUT: