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Ed Sheeran gives his Warner imprint a name and a signing

By Chris Cooke | Published on Wednesday 25 March 2015

Ed Sheeran has been chitting and a chatting about the record company he’s set up, that Warner Music imprint first unveiled last year, but now boasting both a name and a signee. It’s called Gingerbread and first on its roster is singer-songwriter Jamie Lawson.

Speaking to Nova FM in Australia, where he’s currently doing the gigging thing, Sheeran mused: “I’ve set up my first record label, it’s called Gingerbread and Jamie Lawson is my first signing. I wanted Australia to be the launchpad because Australia is a country that I feel would really really dig Jamie”.

Recalling what motivated him to set up the label in the first place, he went on: “The first time I properly thought about it was when I took Passenger on tour for two years. I took him into my record company and played them the record but they didn’t get it. Then I was too busy on my own stuff and I let it slide. Then he had a worldwide number one hit. After that, everyone was like, ‘Maybe Ed does know what he’s talking about'”.

Maybe he does. Though Sheeran’s second job as label bigwig and hotshot A&R will have to fit around his main career as occasional soap star. Having got a taste for acting while cameoing in ‘Home & Away’, he’s now due to play a gate in Emmerdale.