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Business News Deals Digital
DreamWorks rumoured to be investing in Vevo, Yahoo! expands partnership with the video platform
By Andy Malt | Published on Tuesday 15 April 2014
According to Re/code, DreamWorks’ CEO Jeffrey Katzenberg has approached Vevo owners Universal Music Group, Sony Music and Abu Dhabi Media with a view to buying a chunk of the music video provider.
Last year, Vevo apparently generated 55 million video views across its various platforms, which, of course, includes its all-important YouTube-based outlets. Though, of course, Vevo has been expanding its reach beyond the Google video platform, even though Google took a minority stake in the business last year.
And speaking of Vevo partnerships that expand its reach, the video platform is to renew and expand its alliance with Yahoo!, originally signed in 2012. Vevo announced yesterday that it would be expanding the partnership to Germany, Spain, France, Italy and the UK in the coming weeks (though it already announced the UK launch last year).
Vevo CEO Rio Caraeff said of the renewed deal: “Our renewed partnership with Yahoo! will bring Vevo’s programming to more music fans than ever before. Yahoo! has the potential to be one of our largest partners, and our launch across Yahoo! Screen and, soon in more countries and on more platforms, is a big win for viewers who want to watch their favourite music video programming anytime and anywhere”.
