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Do Androids Dance winds downs, merges with sister site
By Chris Cooke | Published on Monday 16 February 2015
Popular US-based EDM website Do Androids Dance has posted its final post, with the site’s owner Complex Media saying that dance music coverage will now move over to its main entertainment and lifestyle website complex.com.
Complex Media CEO Rich Antoniello told Billboard: “EDM has cross-pollinated with hip hop, it’s a lifestyle topic now. It didn’t make sense to keep covering it on this stand-alone, narrow vertical. We wanted that traffic to contribute to Complex. We didn’t let anyone go, they’re all going to keep writing for us, so it’s more of a merger”.
So there you go. While there may be one more stand-alone narrow vertical in heaven, they’ll still be plenty of horizontal EDM waffle on the internet. And don’t worry, Antoniello knows that covering dance music is different to other genres.
“EDM is an experiential culture”, he says. “It’s about going to shows and maybe revisiting them in a large scale video later. It’s not like hip hop, which is about rumours and collaborations and feuds and shopping. People are trying to apply general music standards to electronic music, but it’s different. It’s still compelling, but it’s very different”.
Though did we ever find out whether androids do or do not dance?
