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DJ Shadow to preview new tracks through random vinyl giveaways

By | Published on Tuesday 14 September 2010

DJ Shadow is previewing tracks from his next album – not due out until next May – through a series of free downloads plus some vinyl-only limited edition releases available from selected record shops in the UK and US, and random record shops elsewhere in Europe.

As I understand it, Shadow’s people will visit record shops near where he is gigging in European cities and just randomly leave some copies of tracks ‘Def Surrounds Us’ and ‘I’ve Been Trying’ on vinyl for more hardline fans to find and confused record shop owners presumably to sell (or possibly give away). 

Says Shadow: “The idea is ‘shop-placing;’ it’s the opposite of shoplifting. You go into a store, and leave your record in the racks to be discovered later. It’s not about being cute, it’s about passing the music along in the most unobtrusive way possible”.

You can also get the two tracks as free downloads from Shadow’s Bandcamp page until later today: djshadow.bandcamp.com



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