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Dizzee label announces Universal alliance
By CMU Editorial | Published on Monday 28 November 2011
Dizzee Rascal’s record company Dirtee Stank has announced a “multi-layered” deal with Universal Music which will see the major’s Island Records division market and distribute releases from the indie, including the next Dizzee album.
Dirtee Stank was formed in 2000 by the rapper and his manager Nick Cage. They worked in partnership with Beggars label XL Recordings on the first three Dizzee albums, but went it alone on album number four, 2009’s ‘Tongue N Cheek’.
The label also has the Newham Generals, Smurfie Syco and Katie Pepper on its roster, the latter of which Rascal discovered when judging on Sky’s short lived talent show ‘Must Be The Music’, and whose recordings will also be handled by Island as part of this deal.
Confirming the new partnership, Cage, who also produces a lot of the Dirtee Stank label’s output, told CMU: “I am incredibly excited as to what the new year holds for Dirtee Stank, we’ve achieved so much by ourselves in the last couple of years that the mind boggles as to what is possible now we have done this deal. Universal truly are universal and in Island Records they have one of the most creative and focused teams in the industry worldwide today, so ultimately there is only one place to take my artists in order to achieve world domination”.
Universal Music UK CEO David Joseph added: “Dizzee Rascal is a truly exceptional artist, one of the crown jewels of the UK music scene, and we are delighted and proud that he has joined us at Universal. We are sure that together we can help Dizzee achieve his global ambitions”.
