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Business News Deals Digital Retail
Digital Stores move into urban via a Chipmunk
By CMU Editorial | Published on Tuesday 22 September 2009
Digital Stores, the company behind www.recordstore.co.uk and the providers of etail services to numerous artists and labels, have announced their first major urban music partnership. They have created an online store for Sony-signed grime type Chipmunk, who will release his first album for the major, ‘I Am Chipmunk’, next month.
Digital Stores Commercial Director Simon Coates told CMU: “As far as the urban music sector goes, we’ve been interested spectators up till now. In my experience, it’s traditionally been quite a challenge to sell urban music online, as file-sharing and the free exchange of music between peers has been the norm. In fact, in many ways, urban music has been ahead of its time. However, we now know that the time is right and e-commerce is now all about speaking directly to the fans. It’s also brilliant to become part of the team whose stated aim is to make Chipmunk into an international superstar”.
