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Media
Digital Radio UK announce radio scrapping scheme
By CMU Editorial | Published on Thursday 20 May 2010
As expected, a UK radio scrappage programme will be launched by the people trying to get everyone in the UK listening to digital radio rather than sticking to old school FM. The idea of such a programme, where by customers get a discount on a new digital radio if they trade in their old analogue one, was first mooted as being on Digital Radio UK’s agenda earlier this year. The scheme aims to get as many analogue radios out of the system as possible before the 2015 target of transferring the majority of radio services from FM to the DAB network.
Stephen Fry, Gaby Roslin, Noddy Holder and Gabby Logan are among the c’lebs who will promote the scheme, which will begin this weekend and run till late June. Radios part exchanged won’t be scrapped, but will be reconditioned and sent to the Children’s Radio Foundation in Southern Africa and Unicef, giving youngsters access to radio programmes. Pure, Roberts, Sony, Argos, Comet, John Lewis and Tesco will all collaborate in the programme.
