Digital

Digital alliances: Spotify, 7Digital, Deezer

By | Published on Monday 3 September 2012

Spotify

Some digital deals for you now, and first up Spotify has announced an alliance with German tel co Deutsche Telekom which will next month start bundling the premium version of the streaming music service into some of its phone packages. The partnership will mean Deutsche Telekom customers will be able to take Spotify as an add-on service billed as part of their phone account. Opting for the streaming music platform that way will also mean using the service over-the-air via mobile devices will not incur additional data charges.

Deutsche Telekom’s Niek Jan van Damme says: “Music streaming is the business model of the future, and we are proud to be the first German telecommunications provider to offer our customers the pleasure of unlimited music as part of our tariffs. Spotify is an outstanding partner for this endeavour. Our customers have access to the complete world of music without any need for digital storage space – and sharing music with others has never been easier”.

Elsewhere, and 7Digital has announced a new deal with Toshiba which will see its music store being made available via the consumer electronics giant’s net-connected televisions. The 7Digital store will sit within the Toshiba Places interface, via which users will be able to browse the digital music firm’s catalogues, create playlists, buy tracks and stream them through their telly. The service will go live in the UK, France, Italy, Germany and Spain later this month.

Toshiba Europe’s Thomas Teckentrup told CMU: “We’re delighted with the deep integration of 7Digital’s service on our Smart TV devices – it not only enriches the experience for our TV customers, but adds further value to the existing integration on our other devices”.

And finally, Deezer has announced a global partnership with Philips that will see the streaming music platform bundled in with the tech firm’s Fidelio Wireless Hi-Fi range.

Edouard Petit, Marketing Manager of Audio at Philips, told CMU: “The way we listen to music is changing, and so is the technology we use for enjoying music at home. We are now living in a connected world, and we are increasingly enjoying streaming from the internet. Through our partnership with Deezer, the new Philips Fidelio Wireless Hi-Fi range gives you unlimited access to a whole universe of music at your fingertips”.



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