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Deezer US CEO jumps to e-cigarette company Pax Labs

By | Published on Tuesday 23 August 2016

Deezer

The CEO of Deezer’s North American division, Tyler Goldman, has left the company a mere month after the streaming service finally went properly live in the States. Why? Because it’s depressing managing streaming service number eight in such a competitive market place where everyone else seems to have more cash and/or celebrity friends? No, not at all. It’s just he got the calling. The calling to make the world a better place through the wonder of e-cigarettes and related products.

Because yes, Goldman is now CEO of loose leaf e-cigarette maker Pax Labs, which makes products popular with marijuana smokers. Deezer hasn’t commented on its former American CEO’s new gig, but Pax has been bigging up its latest hire in a press release.

“Tyler has a tremendous track record in the tech industry, building premium brands by delivering products in new categories that super-serve consumers”, said Pax Labs co-founder James Monsees. “We have set out to do the same from day one, achieved a great deal of success in a short period of time and are confident that Tyler is the ideal executive to further accelerate our growth and lead us into our next stage”.

Goldman himself added: “Over one billion people in the world smoke. Almost all are looking for a better solution. While early, Pax Labs’ platform is offering these consumers better solutions and, in so doing, the company is transforming the smoking business. Pax Labs already has scale with two market-leading products, has developed incredible IP we can continue to leverage to better meet existing needs and address new needs, and is growing at a rapid rate – what’s not to like?”

Go on, admit it, you can’t think of anything. This isn’t Pax’s first music-linked move. Last year the company partnered with The Weeknd on a limited edition vaporiser, which I see now costs less than $300. Bargain. Cancel your Deezer account and start saving up for that instead.



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