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Deezer integrates podcasts into its library

By | Published on Wednesday 20 May 2015

Deezer

Presumably trying to get in before Spotify’s big announcement later today, but in the end getting squeezed between Spotify’s pre-announcement announcement, Pandora’s Next Big Sound acquisition and the Sony contract leak, Deezer yesterday had some big news to share, so let’s all take a brief moment to listen to what it had to say, shall we? Go on, what have you possibly got to lose? Maybe your dignity, but that’s all.

Basically, the streaming service is adding spoken word content into the mix by integrating the catalogue of radio and podcast app Stitcher, which, you’ll all remember, because we told you, Deezer acquired last year. It means Deezer users in France, UK and Sweden will now be able to mix content from radio and podcast services like NPR, Slate, the FT and Monocle 24 in with all that pesky music. Perhaps we should relaunch the CMU Podcast and give them that too. What a treat that would be for everyone.

Confirming all this (not the return of the CMU Podcast, we’ll confirm that ourselves at some point), Deezer boss man Hans-Holger Albrecht employed these words: “Deezer is pairing the best news and entertainment with the largest music catalogue in the world to become the leading service for on demand music, radio and podcasts. This move signals our commitment to leading innovation, with a vision of becoming a single destination for audio, tailor-made for each listener. We’ll continue to roll out new programming in additional regions throughout the year”.

So there you go. Actually, as the streaming music market becomes more crowded, and as everyone chases more mainstream consumers, and with services needing to find a voice, this move is probably a bigger deal than it might first seem. If only you hadn’t got all distracted by Spotify’s cappu-stream-os, Pandora’s next big data party and the naughty Sony contract leak. Stop getting distracted, people! Now, what was this story about again?



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