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Deezer expands free offer, partners with Samsung
By Andy Malt | Published on Friday 11 April 2014
Deezer has announced that it is giving freemium users unrestricted listening time, as a new partnership with Samsung goes live.
Following talks with Samsung earlier this year, Deezer has signed a deal to offer purchasers of the new Samsung Galaxy S5 mobile phone six months access to Deezer’s premium option, CNET reports. Customers in fifteen countries, including the UK, will be able to take advantage of the offer.
Yesterday, the streaming service also announced a number of changes to its free accounts, lifting time restrictions on listening time, and adding new features. The two radio functions newly available to free users provide a personalised radio station based on their library (called Flow), plus another that combines saved playlist with recommendations from Deezer’s editorial team.
Meanwhile a beta version of Deezer’s new software for Apple desktops computers, which it originally announced last November, will bring together any old fashioned downloads into the user’s Deezer library, matching it with the streaming service’s catalogue and allowing them to listen from other devices.
Now, the new features are all things that have been available on other streaming services for some time, but Deezer founder Daniel Marhely still seems pretty excited about it all. He said: “Innovating to push the boundaries is part of our DNA, and our focus right now is on offering an intensely personal music experience for each and every one of our users. With Flow and the new mobile radio features, anyone will be able to discover great new music on their mobile, completely free from any limitations”.
He continued: “Meanwhile, our new Deezer for Mac [software] is beautifully simple to use and allows anyone to unify the music collections they’ve painstakingly collected over the years, with music they’re streaming from Deezer. Today’s launch of Deezer for Mac will, I hope, help transition the streaming stalwarts and get them to try our service because when they do, we know they’ll get hooked”.
