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Deezer comes to the Apple Watch

By Chris Cooke | Published on Thursday 17 March 2016

This just in, Deezer is “rubbish at building watches”. And before you all think, “oh there goes CMU again, laying into poor old Deezer without any good reason, I bet the streaming company’s watch would be an awesome watch, and anyway CMU, I don’t see you building any watches, I bet the CMU watch would be woeful to the max”, please pause, sit down and read the next paragraph very carefully.

There are three things you need to know here. Firstly, it’s not me saying that Deezer is “rubbish at building watches”. I’d never dream of saying such a thing. I’d never judge anyone on their watch-making abilities, and especially not my good pals at Deezer. No, that’s them saying that. Deezer called me yesterday just to declare, “we are rubbish at building watches”. And anyway, secondly, I bet a Deezer watch would be really shit. Whereas, thirdly, the CMU watch – my friend – may only exist in my imagination, but it’s magnificent.

Anyway, Deezer was declaring its incompetence in watch building yesterday as a means of announcing the fact that its on-demand music service is now available on the Apple Watch. “Our state-of-the art music service is finally available on Apple Watch” says the streaming firm. Deezer, rubbish at watches, but “state of the art” when it comes to music. Hey Deezer, what are you trying to say here? Apple, state of the art when it comes to watch design but, when they turn their hand to streaming the tunes, what? Yeah, I see what you’re doing there.

So, to conclude: Deezer on a watch. Music on demand. Curation via Flow. Mixes for every mood. Lots of charts. “I love my classic watch, but when I want to listen to Flow on-the-go, it’s my Deezer on Apple Watch that lets me listen to all my favourite tracks on hand – anytime, anywhere”, says Deezer Chief Content And Product Officer Alexander Holland. None of which is rubbish. But that’s at least 50% down to Apple.