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Awards Brands & Merch Business News
Deadline looms for CMU-backed music category at European Sponsorship Association awards
By CMU Editorial | Published on Monday 19 September 2016
The deadline is looming for the European Sponsorship Association’s Excellence Awards, which will again feature the CMU-supported prize for best Live Music Sponsorship. Promoters and agencies who want to put themselves forward for consideration need to do so by 30 Sep.
Confirming CMU’s support of the music sponsorship prize again last month, CMU MD and Business Editor Chris Cooke said: “While there are a plethora of music/brand partnerships every year, partnering up in a truly credible and mutually beneficial way still requires some clever ideas and strategic thinking. So it’s great to be able to big up those projects that really get it right, to both the music business via CMU, but also to the entire European sponsorship community via the ESA’s Excellence Awards”.
Meanwhile the chair of the Excellence Awards Committee Jackie Fast added: “The music industry is, and always has been, a massively important area of entertainment when it comes to sponsorship. The activation of various music campaigns is rightly held in high esteem, and we’re proud to be able to partner with CMU for a second successful year in order that we can showcase the great work that’s being done within the sector”.
For more information about the awards and how to put a project forward for consideration, check out this page here.
Meanwhile, ahead of the ESA awards deadline, CMU Insights presents a masterclass next week aimed at both brands and start-ups – basically companies seeking to work with artists and music – which explains how the music industry and music rights work – full info here. Ahead of that, Cooke – who will deliver the masterclass – has written an Insights Blog providing five tips for brands working with music for the first time – which you can read here.
