Digital

David Gray releases live album via Groupon

By | Published on Wednesday 29 June 2011

David Gray

David Gray has made his new live album available via discounts website Groupon in the US, offering a digital download of ‘Lost & Found: Live In Dublin” for $6, compared to what the artist and his label claim would be the retail price of $13. The digital release is exclusive to Groupon, though a physical release is planned by Downtown Records later this year.

Commenting on the Groupon release, Gray told reporters: “These shows have been so precious to me, it only seemed like a shame that more people wouldn’t get to see them. But now, thanks to the magic of technology, exactly that is possible, and at just the click of a digital switch”.

It’s not Groupon’s first dabbling with music releases, they made the digital version of Rihanna’s album ‘Loud’ available for $5 in the US. The partnership with Rihanna included the discounts website giving a big push to the new record, though some have questioned just how successful the partnership really was for the songstress.

Some reports suggested the Gray album was only available via Groupon for 24 hours, ie yesterday, though the site currently says there are two and half more days to take advantage, while the small print of the offer says it is valid until 2 Nov. As I write, 1140 people have bought the record.



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