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Business News Deals Labels & Publishers
Cooking Vinyl signs Madness
By CMU Editorial | Published on Thursday 20 September 2012
Cooking Vinyl has announced a global alliance with Madness, and will work with the band’s own label Lucky 7 Records on the release of their tenth studio album ‘Oui, Oui, Si, Si, Ja, Ja, Da, Da’.
Confirming the alliance, Cooking Vinyl’s Rob Collins told CMU: “To sign one of the all time great British acts is a dream come true and the icing on the cake of an excellent year for the label. We now have two national treasures – Madness and Billy Bragg. 2012 has been a hugely successful year for the band, performing to a combined audience of over a billion worldwide at the London 2012 Olympic Closing Ceremony alongside the likes of The Who, Take That and the venerable Spice Girls. They also took to the roof of Buckingham Palace at the Queen’s Diamond Jubilee in June to perform two of their best loved hits, ‘Our House’ and ‘It Must Be Love'”.
Meanwhile Madness manager Hugh Gadsdon added: “We are delighted to be working with [Cooking Vinyl chief] Martin [Goldschmidt], Rob and the entire CV team. This is a deal that affords us the ability to choose and manage the best routes to market, whilst retaining a clear overview of all marketing and promotional activity. What first impressed me about CV was their astounding work with The Prodigy campaign in 2008 and their subsequent successful records for Marilyn Manson, The View and The Enemy. There is already a brilliant team spirit developing between Cooking Vinyl and my team, and we are looking forward to achieving our targets with what is probably the best album Madness have produced in their phenomenal career”.
