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CMU’s marketing-focused seminars kick off next week

By | Published on Tuesday 2 October 2018

The next series of CMU Insights training courses kick off next Monday putting the spotlight on music marketing and fanbase building. The ‘Building A Fanbase & Fan Business’ series consists of three two-hour seminars taking place at the London HQ of Lewis Silkin.

CMU MD and course leader Chris Cooke says: “At its most basic, the music business can be summarised as follows – make some music, build a fanbase, understand your fanbase and then sell them stuff! What you sell them depends on who your fans are and the kind of music you are making. This series of CMU seminars puts the spotlight on how artists, managers, labels, agents and promoters go about building and engaging fanbases”.

The first seminar looks at social media and other digital channels, the second at more traditional music media and how album marketing and PR campaigns are organised. The third then considers how artists can better connect with their core fans and build a direct-to-fan relationship that will sit at the heart of their wider business.

Each seminar is £49.99 including VAT and booking fees, or people can book into the full seminar series for just £125. They take place each Monday evening at 6.30pm from 8 Oct. Full details and booking info is available here.



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