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CMU to launch new training course on social media
By CMU Editorial | Published on Tuesday 8 May 2012
The CMU Training team today announce a brand new course due to launch later this month, which has been developed based on input provided in a recent readers’ survey.
The new one-day course will focus on social media, and how it can be used to engage and grow a fanbase for both established and new artists. It will look at the key social media platforms available and other useful digital tools, the importance of interaction and content, how to manage an artist’s social media presence on a day-to-day basis, advertising on social media platforms, how to measure social activity, and how social media fits in to a wider marketing and communication strategy.
Confirming the new course, CMU Publisher and Business Editor Chris Cooke says this: “Our Promoting Music course includes a beginners guide to social media, but it’s become clear from both people attending that seminar, and our recent CMU Training survey, that with social media now becoming a crucial part of the marketing mix for all artists, from the biggest to the newest, that many labels, publicists and managers are looking for something more in-depth. This new course will tell you what technologies are worth the time investment, how to get the most out of them, and how social media should be integrated with your other marketing and fan communication work”.
The first edition of Social Media & Fan Engagement will take place on 23 May in Shoreditch, East London, and places can be booked now via theCMUwebsite.com/training. Places are also now available on the next editions of CMU’s acclaimed courses on music rights, promoting music, and music business models and artist deals.
