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CMU to ask whether clickbait and branded content are the future of media at this year’s Convergence Sessions
By CMU Editorial | Published on Thursday 28 January 2016
The team from CMU Insights have announced details of a session they will run as part of the Convergence festival in London in March.
Kicking off this year’s Convergence Sessions programme at the Ace Hotel in Shoreditch, CMU Business Editor Chris Cooke will put the spotlight on media in an insight session called ‘Making Money From Media? You Won’t Believe What Happens Next!’
The event will look at how, even though it’s easier than ever to publish content, making money from media is an increasingly big challenge today. With social media competing for both consumer attention and the advertising pound, and loyalty to newspapers and magazines on the wane, many publishers have looked to clickbait to drive new traffic and branded content to drive new revenue. But is either really a desirable solution?
CMU Insights will ask – whether you’re a legacy title, an upstart or a start-up – how can media make money in 2016? And what does that mean for the content they create, and the role of journalism in monitoring, analysing and informing the world? Publishers, editors and journalists from leading news, culture and music media will all join the debate.
Tickets for the two hour session, which takes place at midday on 17 Mar, are just £8.70, including booking fee. Click here to book your ticket. And click here for full information on this year’s Convergence Sessions programme.
CMU Insights has a packed programme of seminars, masterclasses and conference sessions coming up, and you can check the full list here. Don’t forget the next masterclass will focus on all the latest developments in music rights, taking place on 10 Feb in London. More here.
