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CMU Insights to present its overview of digital music now at next week’s masterclass
By CMU Editorial | Published on Thursday 17 November 2016
CMU Business Editor Chris Cooke will present his review of the digital music market as we head in 2017 next Monday as part of the CMU Insights masterclass ‘Digital Deals, Dollars And Trends – Explained!’ Premium CMU subscribers will also be able to access the review in written form via next week’s CMU Trends.
Says Cooke: “While Spotify and Apple Music continue to dominate in the premium streaming space, the recent launch of Amazon’s standalone streaming service is very interesting, both in that it is a new high profile competitor in the £10 a month domain, but also because of its experiment with offering cheaper streams locked to the Echo device. Meanwhile in the US the incoming new products from iHeart and Pandora will also test consumer appetite for mid-price services with less functionality”.
Cooke’s review will look at which services are most important right now in terms of audience and revenue, as well as considering the challenges around creating cheaper more mainstream streaming products, and the future of free streams.
The masterclass will also explain how streaming services are licensed by the music industry, providing the background information on copyright law, record and publishing contracts that is required for the current licensing model to make sense. Tapping into the research Cooke undertook for the Music Managers Forum report he authored, ‘Dissecting The Digital Dollar’, he will also run through the key issues that remain in the digital music sector.
Tickets for the half-day masterclass, which takes place on Monday at 2pm at the London HQ of Lewis Silkin, are just £99 and can be bought here. To become a premium subscriber of CMU for just £5 a month and get access to the regular CMU Trends articles, click here.
