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Business News Education & Events Labels & Publishers Marketing & PR The Great Escape 2015
CMU Business Editor shares the background to music marketing strand at The Great Escape
By CMU Editorial | Published on Friday 6 March 2015
CMU Business Editor Chris Cooke has expanded on the topics set to be explored at The Great Escape this May as part of the first of the CMU Insights conference strands to be fully revealed, Music Marketing Is Broken: Let’s Fix It.
He writes: “As we start to see music consumption slowly shift from CD sales and downloads over to the streaming platforms, it creates some interesting challenges for the way record companies plan and implement their marketing strategies. Because the key objective of those marketing strategies changes from ‘maximising first week sales’ to ‘ensuring sustained listening’. Which is another reason why the move from downloads to streams today is much more revolutionary than the move from CDs to downloads a decade ago”.
Noting some of the specific topics to be discussed, he goes on: “Thanks to a keynote from Spotify’s Will Hope we will learn what is really driving streams in 2015, and we will then hear from some leading marketing and PR experts from within the record industry about what changes they are seeing, how they are adapting, and what they think are the challenges ahead, if and when streaming becomes the biggest part of the record industry’s business.
The strand will also consider how the live sector is honing its marketing strategies in light of the flood of data it now sees and the rise of innovative new ticketing platforms. Cooke writes: “As new ticketing services enter the market that are more than just agents – they offer curation, or social networking tools, or are linked to media and online communities – how can promoters use these new apps and platforms to engage fans? And does it mean changing the way promoters choose ticketing suppliers and having tickets on sale through many more channels?”
Read the full trends piece that explains and previews the music marketing conference strand at TGE here. Full details about Music Marketing Is Broken: Let’s Fix It is online here, and to access the event make sure you get your TGE delegate’s pass here.
