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CMU backs live music prize at European Sponsorship Association awards
By CMU Editorial | Published on Tuesday 9 August 2016
CMU is returning to the annual awards of the European Sponsorship Association next year as the official partner on the Live Music Sponsorship category. Brands and agencies involved in music sponsorship campaigns can currently put their projects forward for consideration. The deadline for entries is 30 Sep, though there is a early bird discount available on the entry fee for those who submit their projects before 19 Aug.
CMU MD and Business Editor Chris Cooke says: “We all know that brand partnerships have never been more key in the music industry than today, and that’s especially true for live music, where many major events simply couldn’t happen on ticket sales income alone. Though, while there are a plethora of music/brand partnerships every year, partnering up in a truly credible and mutually beneficial way still requires some clever ideas and strategic thinking, and it’s great to be able to big up those projects that really get it right, to both the music business via CMU, but also to the entire European sponsorship community via the ESA’s Excellence Awards”.
Confirming the tie-up from the ESA’s end, Jackie Fast, who chairs the Excellence Awards Committee, said: “The music industry is, and always has been, a massively important area of entertainment when it comes to sponsorship. The activation of various music campaigns is rightly held in high esteem, and we’re proud to be able to partner with CMU for a second successful year in order that we can showcase the great work that’s being done within the sector”.
Confirmation of CMU’s involvement in the Live Music Sponsorship award at the ESA event comes ahead of the CMU Insights masterclass ‘Music Business Explained – For Start Ups & Brands’, a beginners guide to the music industry specifically aimed at businesses looking to form partnerships with artists, festivals and other music companies.
On that, Cooke says: “People working within the music industry know that it can be a complex sector. Basically there are a number of separate music industries, because each artist has a different business partner for each aspect of their career: recordings, songs, live, merchandise, direct-to-fan. But brands utilising music as part of their marketing campaigns often want access to all those things. To succeed, therefore, it’s good for brands to know a little about the structure of the music industry, the nature of each artist’s business deals, and the copyright law that adds to the complexities. And we’ll set out to explain all of that in just one afternoon!”
Tickets to the masterclass – which takes place on 26 Sep in London – are still available at the early bird rate of £99, with an additional discount available to ESA members. You will find full information here.
Meanwhile companies wanting to put themselves forward for the music category at this year’s ESA Excellence Awards will find all the info they need here. Music campaigns are also eligible in other categories, including those focused on social media and PR.
