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Cloud 9 Music buys BMG’s stake in Phrased Differently

By | Published on Wednesday 24 August 2016

Phrased Differently

Cloud 9 Music has become a 50% shareholder in music publishing company Phrased Differently, buying BMG out of the business. BMG acquired its slice of Phrased Differently when it bought Talpa Music in 2014, Talpa having bought into the UK independent in 2012.

Confirming the new deal, Cloud 9 MD Raymond Van Vliet says: “Hiten [Bharadia, Phrased Differently MD] and his company have a great catalogue and an amazing track-record on developing songwriters and pitching songs and can be considered one of the best young independent publishers in the world. Just in 2015 alone, Hiten had 120 international cuts”.

“Our companies are independent and intend to stay that way”, he continues. “The companies blend together wonderfully so I’m looking forward to a very productive future together”.

Bharadia adds: “What impresses me most about Raymond, his team and Cloud 9 is that they possess a truly independent culture, a go-getter spirit, a genuine love of good music and an enthusiasm which is infectious. Our visions are very much aligned in terms of music, future strategy, growth and desire to build a US roster of writers and I’m proud to be able to work alongside such a great team”.

Writers signed to Phrased Differently have credits on singles by artists including Britney Spears, Miley Cyrus, Calvin Harris, Avicii, Demi Lovato, Iggy Azalea, Olly Murs and Little Mix, among others.



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