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Classixx sue H&M over some classixx jumpers

By | Published on Tuesday 24 October 2017

Classixx

LA-based production duo Classixx last week sued retailer H&M for selling clothing that bears their name without permission. The dance music makers reckon that the clothing seller has infringed their trademark by using the word ‘Classixx’ on jumpers and such like.

For its part, H&M is seemingly arguing it just likes spelling the word ‘classics’ with a double x at the end and therefore isn’t exploiting any trademarks which may or may not have been registered by the “relatively unknown DJ duo”. Ouch. Although, Classixx counter, they are well-known enough to have their music played in H&M stores.

A legal rep for Classixx told Pitchfork last week: “Our client attempted to resolve this amicably with H&M before going to court. But, despite H&M’s blatant infringement of Classixx’s trademark and publicity rights, it denied any liability, threatened Classixx with claims for costs and attorneys’ fees, and insultingly referred to the band as a ‘relatively unknown DJ duo'”.

The lawyer went on: “Clearly, H&M, which has been known to broadcast Classixx music in its stores, is no friend to the artist. For H&M to profit by marketing and selling without consent ‘Classixx’-branded apparel at its stores around the world is bad, but responding in the manner it did is even worse. The band looks forward to their day in court”.



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