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Business News Media
Classical site hires new head of content
By Chris Cooke | Published on Thursday 21 May 2015
Classical music website Sinfini Music has announced the appointment of Freya Hellier, a former Radio 3 producer, to the new role of Head Of Content.
Confirming the hire, the website’s GM Tina Poyser told reporters: “We’re delighted to welcome Freya as Head Of Content. Her creative approach and deep musical understanding, combined with her broadcasting and digital background, give her a unique perspective on classical music and how to grow its place in our ever-changing cultural landscape”.
Hellier herself added: “Working with events, broadcasting and digital content making, I’ve consistently sought new ways to tell the story of classical music, and I’m excited to be joining the team at such a pivotal time in Sinfini Music’s expansion”.
Launched in 2012, Sinfini provides a mix of editorial and educational content around classical music, as well as working with an assortment of major classical music events, including the Edinburgh International Festival, for which it will be digital media partner for a second year running this summer.
