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Media
Classic Rock to launch subscription-based music preview service
By CMU Editorial | Published on Tuesday 21 July 2009
Future Publishing’s Classic Rock magazine is to test the water with regards subscription-based online media by launching a new paid for album recommendation and music preview service.
For three pounds a month, Classic Rock readers will have access to an online service where the mag’s editorial team will recommend upcoming new albums, and give users the option to preview those LPs via a streaming player ahead of release. The preview will be available for ten days, after which readers can opt to buy the album from the magazine, as a download or mail-order CD.
The magazine’s publishers say they reckon the service will take off because of Classic Rock’s loyal readership, and the mag’s reputation for discovering and championing artists and albums often ignored by the mainstream media.
Classic Rock publisher Chris Ingham told reporters: “We know that Classic Rock readers are hungry to hear new music. They’re not going to discover new bands via the radio or TV, so this is the perfect way to complement the magazine. Now readers don’t just have to take our word for it – or make judgments based on 30-second samples – we bring the album straight to their desktops and they can live with it for a week”.
