Business News Deals Labels & Publishers

CI and Entertainment Intelligence partner up to join delivery and data for indies

By | Published on Tuesday 25 April 2017

CI

Digital music delivery specialists CI, which helps indie labels and distributors get their music onto the digital platforms, has announced a “strategic alliance” with Entertainment Intelligence, which aims to help indies process all the sales and usage data that flows back in from the streaming services.

Under the alliance, the data firm will become a ‘preferred partner’ of CI, plus “both companies will be working closely together so that CI’s clients will be able to easily use Entertainment Intelligence for sales and usage data analysis if desired, with the latter’s services tied closely to CI’s best-in-class infrastructure and technology”. So now you know.

Says CI General Manager Kieron Faller: “Entertainment Intelligence provides analytics from sales and usage information provided by music services that are highly relevant and valuable to rights holders. By ensuring their service can seamlessly access the data our clients have placed in the CI platform we are able to offer our rights holder clients easy access to Entertainment Intelligence’s analytics tools, matching sales report data with their definitive catalogue metadata”.

Erik Gilbert over at Entertainment Intelligence added: “We’re THRILLED to be working with such a well-regarded partner to the independent sector. CI has enviable strength in both their technology and their blue-chip independent client base, and by wrapping our analytics services closely with them we are able to offer business intelligence that adds true value to labels and rights owners”.


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