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Media
Christmas push planned for digital radio
By CMU Editorial | Published on Friday 19 November 2010
Digital Radio UK, the organisation trying to persuade us all to buy DAB radio sets, is set to stage its biggest marketing push yet this Christmas with a TV and radio advertising campaign due to kick off this weekend. David Mitchell and Arthur Smith will appear on ads on commercial networks, while the BBC will air a separate set of adverts featuring Hugh Dennis and Sue Perkins.
As previously reported, the BBC and bigger players are still keen to move all radio listening to the digital network to meet the government’s aim of moving most stations off the FM network by 2015. However, some smaller radio companies say that is unrealistic, and FM will have to stay part of the radio mix for many years to come.
