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Charli XCX launches Warner imprint

By Andy Malt | Published on Wednesday 24 February 2016

Charli XCX has announced the launch of her new record label, Vroom Vroom, which will run as a subsidiary of Warner/Atlantic. She marked the occasion with a new EP of her own, as well as singles from new signees Rivrs and CuckooLander.

“Vroom Vroom Recordings is my new, experimental pop label and it will combine my love for bubblegum pop with mystery and darkness”, says Charli XCX. “The artists coming up through it will be sharp, potent, deadly, and ultimately, will leave their mark on pop music”.

On the first signings, she goes on: “RIVRS and CuckooLander are two artists who have so much intelligence, pop sensibility and potential – they know what they want and both have great vision. That inspires me and it’s why I want to work with them. I’ve always been fascinated by shy and introvert people – it’s something that I am mostly not – but I feel both [of these] acts are in a way. It captivates me and sucks me in, and I think their music will do the same for others”.

The tracks showcased as the label goes live are ‘Friend/Lover’ by Rivrs and ‘Beating Myself Up’ by CuckooLander.

On her own music, she continues: “I’ve worked with Sophie on the new EP and what we create together speaks for itself. Sometimes we get aggressive, sometimes we get beautiful; he pushes me and I push him. I’m making beautiful party songs right now and this is just the start. The album goes to other places and I can’t wait for people to hear it. I feel the most creative I have in a long time and I couldn’t be more excited for the next chapter”.

You can listen to a bit of lead track ‘Vroom Vroom’ (hey, that’d be a good name for a label) here: