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Brands & Merch
Casio and Myleene Klass launch Pianos In Schools project
By CMU Editorial | Published on Wednesday 30 June 2010
Casio and the EMI Music Foundation are teaming up with that Myleene Klass chick to launch a new scheme called Pianos For Schools, which will aim to get more kids playing the old keys. Fifty pianos will be given to schools around the country, while Klass will presumably be on hand to explain why learning scales is cool.
Confirming her involvement in the programme, Klass told CMU: “The Pianos For Schools project with Casio and EMI Music Sound Foundation is something I feel passionate about and it’s a great chance to get the message out there that music in education is a great thing. I’m really pleased to be a part of this scheme as it’s so important to encourage music in schools and to give children the tools and passion for learning where we can”.
Casio’s Tim Gould added: “After three decades of successfully delivering musical products, Casio continues to bring music into the lives of enthusiasts of all ages. With our experience in the industry, we are in the perfect position to give children who otherwise may not have the opportunity to engage in music access to cutting-edge instruments and hopefully encourage our next generation of musicians”.
The programme is being staged to celebrate the fact Casio have been making digital pianos for thirty years. Klass will also be involved in the launch of some special anniversary editions of Casio’s pianos.
