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Car maker Tesla considering launching its own streaming service

By | Published on Friday 23 June 2017

Tesla

Electric car maker Tesla is considering launching its own streaming service to package into its vehicles. And why not, I say? Because new streaming services are incredibly expensive to license and you might as well just integrate your proprietary in-car entertainment service with streaming music set-ups already on the market, you say? You’re no fun.

According to Recode, the car marker has had talks with the major record companies about possible licensing deals. Specifics are unclear, though TeslaTunes could begin as a Pandora-style personalised radio set-up, but would likely also include a more fully on-demand option. That proposal might suggest that it would have both free and paid-for levels.

However, as a wise person once said, new streaming services are incredibly expensive to license and you might as well just integrate your proprietary in-car entertainment service with streaming music set-ups already on the market. Look at that, I called you ‘wise’. Tesla already has an alliance with Spotify in Europe, so why not continue with that approach?

Oh but Wise Person, have you considered the happiness of all those Tesla drivers? Well, have you? “We believe it’s important to have an exceptional in-car experience so our customers can listen to the music they want from whatever source they choose”, said a spokesperson for the car firm. “Our goal is to simply achieve maximum happiness for our customers”.

Who could possibly criticise any bid to assure the maximum happiness of Tesla customers? Though, maybe the company’s management should have a quick scan of ‘Dissecting The Digital Dollar’ before jumping fully into the digital licensing game. Or perhaps even Guvera’s IPO prospectus. And then, fully informed of the challenges ahead, they can design the perfect streaming service for their happy drivers. Or just white label Napster, which seems to be in vogue of late.



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