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Business News Gigs & Festivals Live Business
Camp Bestival introduce instalment programme, Glasto committed to deposit system
By CMU Editorial | Published on Thursday 19 March 2009
The Bestival team yesterday announced a new scheme that lets cash-strapped music fans who are planning to go to this year’s Camp Bestival festival to pay for their tickets in three instalments – a third now and the rest in two further instalments.
Team Bestival said in a statement yesterday: “As festival goers ourselves we know times are tough at the moment and especially for families, so we’ve devised a cunning plan so you can buy Camp Bestival tickets via a unique staggered payment system that gives you the chance to spread the cost of buying tickets across three equal payments. We’re proud to say this is a UK festival first that we’ve developed with our ticket partners Ticketline – one of the leading and most trusted companies for event ticketing in the UK”.
Confirming the scheme, Ticketline MD Paul Betesh told CMU: “Ticketline are delighted to be a part of this innovative scheme pioneered by the creative geniuses at Camp Bestival. In true Camp Bestival spirit they have shown themselves again to be ahead of the game, always thinking about how to make any aspect of the festival, including ticket buying, better and more flexible for their festival goers. As with all other aspects of our operation, we have implemented this scheme in a totally secure manner so that card holders can make payments over three instalments a UK festival industry first”.
In related news, Michael Eavis has said that he will definitely re-run his deposit system for tickets to the 2010 Glastonbury Festival. As previously reported, following last year’s slow ticket sales Glasto bosses put tickets for this year’s event on sale much earlier – in October – but gave festival-goers the option to just pay a £50 deposit back then, before paying an additional £125 in January. By February the whole festival was sold out and Eavis reckons the earlier ticket availability and deposit system helped with that.
Revealing that 90% of ticket buyers took advantage of the deposit system, Eavis told Billboard: “It’s been a huge success. The deposit makes it easier because the price is £175 and that’s a lot of money to find all at once. We did figure out that during the Christmas period, parents and grandparents can pay the balance for them [deposit holders]. That’s what happened funnily enough. We sold thousands of tickets just before Christmas”.
