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Brands & Merch
Burberry work with The Feeling to flog perfume
By CMU Editorial | Published on Monday 10 October 2011
According to The Feeling frontman Dan Gillespie Sells, in an interview with Music Week, Burberry has “a great connection with music”. Of course, the fashion brand has just announced a partnership with Gillespie Sells’ band, so you can decide for yourself what that says about the company’s music credentials. Burberry has paid for the band to re-record their 2007 song ‘Rosé’.
The new track will soundtrack an advert for a Burberry perfume in the run up to Christmas, and will also be available to buy from all good record stores. Well, some record stores. Apparently Burberry Chief Creative Officer Christopher Bailey believes the song “reflects the sensuality and attitude of the fragrance”. Well, in that case, get me seventeen bottles at once please sir. Actually, don’t.
