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Brands & Merch
Bruno Mars invests in NJOY e-cigarettes
By Andy Malt | Published on Friday 31 May 2013
Well, here’s a partnership we didn’t see coming, Bruno Mars is now an investor in NJOY electronic cigarettes. Details of the singer’s investment in the company haven’t been disclosed, but he did tweet about the e-fags earlier this month, alluding to their possible health benefits.
In a statement yesterday, Mars said: “I’ve been using NJOY Kings instead of cigarettes these days and I’m sticking to it. I believe in the product and the company’s mission”.
That’s nice. NJOY CEO Craig Weiss added: “Bruno Mars is an exciting addition to NJOY and we are pleased to have him on board. Adding Bruno to our team expands our reach, raising further awareness of the NJOY brand and our company mission to obsolete cigarettes. Many of our investors use our product and recognise the potential NJOY has to challenge the status quo and change people’s lives for the better”.
They’re still not good for you, you know.
