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Awards Business News Digital
BRITs reports on YouTube and Facebook action for this year’s event
By Chris Cooke | Published on Monday 3 March 2014
TV ratings may have been down for this year’s BRIT Awards, but the award bash’s official YouTube channel has received 15.7 million views since the launch of the event’s 2014 marketing campaign on 28 Nov last year. And that, BRIT owner The BPI say, is 19% up on the 2013 awards, while 76% of the views this time came from outside the UK, part of the BRITs’ ambition to become a big fat global brand.
Elsewhere in BRITs online stats, 7,460,658 people have tuned in to official BRITs coverage on YouTube since this year’s awards ceremony began, double the audience in 2013, while official BRITs content on Facebook reached over 30 million people this year. How very modern. And none of this online interaction includes the massive Twitter activity that took place on the day of the BRIT Awards as the nation fully embraced the “slag off awards sponsor Mastercard over their demands of journalists” craze.
Commenting on all these digital shenanigans, BRITs Chairman and former Warner Music UK boss Christian Tattersfield told CMU: “We’re pleased to have achieved our aim of making this the most interactive BRIT Awards ever and working with fantastic digital partners to increase the worldwide reach of the show. The response from fans across those platforms has been extremely positive and underscores the enduring appeal of the BRITs experience as it continues to evolve with its audience”.
Meanwhile BPI boss man Geoff Taylor added: “Our strategic vision is to develop the BRITs into a global entertainment brand that will showcase British music around the world. The partnership with YouTube is a key element in bringing this about, and I am delighted with the viewing numbers and the record level of social interaction that we have seen over the past few days. This is a great platform from which to build next year”.
