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Digital
BRITs app to launch at noms party
By CMU Editorial | Published on Tuesday 10 January 2012
The BRIT Awards noms will be announced for 2012 this Thursday at the Savoy Hotel in London, and the especially good news is that Fearne Cotton won’t be hosting the shortlist announcements this year, so you might be able to listen to them without being compelled to bang your head against a particularly gritty concrete wall. Cotton’s Radio 1 cohort Greg James will lead the proceedings, with a message from this year’s main BRITs host James Cordon and performances from Ed Sheeran and the winner of this year’s Critics Choice new talent prize Emeli.
The event will also see the launch of a new BRITs app for the iPhone, which can be used by the public to submit votes for the punter-voted categories, which include Best Single, Best Group and Best Breakthrough. BRITs sponsor Mastercard will also be running competitions via the app, which will be available for free from Apple’s App Store from Thursday.
The app has been developed by Noise Inc, whose James Coughlan told CMU: “This marks a first for a major music industry awards programme to embrace the new technology of apps in its voting system, and Noise Inc. is thrilled to be the partner who could make it possible”.
Meanwhile Maggie Crowe from BRIT producers the BPI (technically Margaret Crowe OBE since the new year honours were announced), added: “The BRIT Awards is delighted to be able to launch its first ever app. We want to keep in touch with our fans through their iPhones with apps, and Noise Inc. has helped us make it possible for them to connect directly with the BRITs to vote and keep up to date with all our latest news”.
