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BPI to lead new lottery funded youth initiative
By Chris Cooke | Published on Thursday 24 October 2013
Record industry trade body the BPI, radio firm Global and children’s charity UK Youth have announced a major new music-led youth outreach programme being backed by nearly £4 million of funding from that BIG Lottery Fund.
Tapping into the BPI’s BRITs brand (which the kids are into, right?), and utilising the Global network of radio stations (which the kids listen to, right?), the new scheme aims to “empower and inspire young people” through various music initiatives, including four music business themed events for young people, a Next BRIT Thing competition, and a careers programme including work placements and paid internships, and all that gubbins.
Says BPI boss Geoff Taylor: “We’ve seen first-hand how music is a force for good that can change lives. And so we’re excited that this ambitious initiative will create opportunities for young people right around the country to get involved in playing or working in music. With our partners across the music industry, we’ll offer internships in music companies, work experience at the BRIT Awards, and music mentoring to a new generation of young people who never believed they might get the chance to work in such an exciting business”.
