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Business News Labels & Publishers
BPI sales certificates to be BRITs branded
By Chris Cooke | Published on Friday 6 April 2018
The weekly silver, gold and platinum record certifications in the UK issued by record label trade group the BPI will now be issued under the BRITs brand.
If you’re thinking that’s just a little bit of semantics, given the BPI owns and produces the BRIT Awards, well, you’d be right. But think about the marketing, people!
The shift means that the weekly consumption achievements for tracks and albums will be promoted through the BRITs’ social channels. The aim being to give said awards a higher profile, while providing handy content to populate BRITs feeds away from the main awards shows.
Says BPI boss Geoff Taylor: “Given that The BRITs are the UK’s biggest platform for artistic achievement, with millions of fans at home and around the world, it makes sense for the BPI to bring the official sales awards under the BRITs banner”.
Among the first artists to be awarded certifications bearing the BRITs logo will be Stormzy, Camila Cabello, George Ezra and The Weeknd.
