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Business News Labels & Publishers
BPI promotes digital man
By Chris Cooke | Published on Wednesday 26 March 2014
Record label trade body the BPI has announced the promotion of its digital man Giuseppe De Cristofano to the new role of Head Of Digital. In his new job De Cristofano will take on “primary responsibility for digital strategy around the BRIT Awards alongside his current remit for the BPI”.
The online elements of the BRITs took another step up this year, of course, with the YouTube webcast and Twitter-voted award (even if sponsor Mastercard’s own amusingly ruined social media campaign grabbed most media attention), and De Cristofano will likely be charged with furthering this expansion in years to come.
Confirming the appointment, BPI boss Geoff Taylor told CMU: “Over the last two years we have greatly expanded the digital initiatives undertaken by the BRIT Awards and BPI. Giuseppe’s new role will see him take primary responsibility in this area, helping to ensure that we connect with music fans in the UK and around the world in innovative and exciting ways that are relevant to how they want to discover and enjoy the music they love”.
