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BPI backs new YouTube-based music channel from LoveLive
By Chris Cooke | Published on Friday 25 October 2013
LoveLive has announced it is launching a new YouTube channel in partnership with label trade body the BPI that will “promote British music”. And amongst the artists already set to appear on the channel are, erm, Irish band The Strypes, Kansas-born Janelle Monae and famous Jamaican Sean Paul.
Though some Brits will get a look in too, with on-demand and live shows planned that aim to increase the opportunities for bands to share live performances with their fans. Called Transmitter, the channel will also have a weekly magazine show called Live At 5.
Confirming it was backing the venture, BPI boss man dude Geoff Taylor told CMU: “YouTube has become the most popular place to listen to music online, but until now it hasn’t been as easy as it should be for fans to discover new artists and keep up with the latest releases. Transmitter will feature a wide range of the UK’s most exciting artists week in, week out in high-quality, original, new programming with a YouTube twist”.
Meanwhile LoveLive’s Will McGillivray added: “Transmitter aspires to be a genuinely new music channel for our times: By giving artists the opportunity to use the channel as a playground to collaborate, curate and celebrate the music that they love, we will create authentic and entertaining content that embraces pop culture in a fresh new way”.
