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BPI announces autumn training programme, including new session from CMU Insights
By CMU Editorial | Published on Friday 26 August 2016
Record industry trade group the BPI has announced its autumn programme of masterclasses for member labels, which this time includes, for the first time, two online sessions.
Also new to the programme is a beginners guide seminar run by CMU Insights, which will provide an overview of the wider music industry, explaining the different ways artists make money and the business partnerships they enter into to unlock different revenue streams.
The half-day session will also explain how music rights work and outline how record deals are structured and evolving. It’s a concise and user-friendly beginner’s guide useful for those new to the sector, or more experienced label executives wanting to better understand the wider music business, and recent trends and developments.
The Introduction To The Music Industry session is taking place on 14 Sep and 19 Oct at the BPI’s London HQ. The full list of upcoming BPI training sessions is listed below. Places are free to employees of any BPI member record company, who should contact chris.tams@bpi.co.uk to reserve places.
On the programme, Tams says: “These masterclasses typically meet with a hugely positive reaction from our members, and to cater to this growing demand we’ve been happy to increase the numbers each year. Many come thinking they already have a pretty good understanding but leave feeling they have learned something totally new that can only help them in their work. We invite anyone interested to get back to us as soon as possible to book their place and avoid disappointment”.
1 Sep: Advertising Masterclass
14 Sep: Introduction To The Music Industry
15 Sep: Streaming Marketing 101, Campaign Surgery
29 Sep: Campaign Surgery, Future Trends (Webinar)
6 Oct: Channelling You, Social Savvy
13 Oct: YouTube Masterclass
19 Oct: Introduction to the Music Industry
27 Oct: Streaming Marketing 101, Advanced Advertising
3 Nov: Social Savvy, Homing In
10 Nov: Campaign Surgery, Future Trends
17 Nov: Streaming Marketing 101, Channelling You (Webinar)
24 Nov: Channelling You, Video Beyond YouTube
