This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Business News Digital
Boiler Room to launch “Netflix of the underground”
By Andy Malt | Published on Thursday 24 May 2018
Boiler Room – best known for live streaming DJ sets and live performances, of course – has announced that it will next week officially launch a new video service called 4:3 which aims to be “the Netflix of the underground”.
Content on the platform will be curated by a series of guests, including Elijah Wood, Ryuichi Sakamoto, Peaches and Jenn Nkiru. Among the videos available will be feature films, shorts and music videos, including some original commissions.
“Boiler Room and our audience is connected to the worlds of music, art, fashion, film and culture”, says the company’s new Chief Content Officer Stephen Mai. “They desire deeper story telling and real life experiences. For us 4:3 is the evolution of the media brand. Audiences are tired of white noise delivered by publishers who are trying to hack an algorithm through engagement bait content”.
4:3 Creative Director Amar Ediriwira adds: “Holding a mirror up to internet culture, 4:3 omnivorously pulls anything from a feature film to a music video to found footage to a meme. The platforms seeks to challenge notions of ‘high’ and ‘low’ art, all the while expanding the ways we experience moving image and sound. 4:3 will also be the stage for Boiler Room’s original filmmaking and commissions”.
Ahead of its full launch on 29 May, you can play around with the beta version of the service here.
