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Boiler Room announces virtual reality venue
By Andy Malt | Published on Thursday 27 October 2016
More VR? Yep, more VR. Boiler Room has announced that it will launch its live-streamed club night concept into virtual reality next year. It claims to be setting up “the world’s first VR venue” in partnership with VR content maker Inception.
“We’ve always been driven by using technology to showcase the music we care about and give fans all around the world an authentic experience of the events and scenes they can’t be part of in person”, says Boiler Room founder Blaise Bellville. “Building the first ever music venue born for VR is a big evolution of that, creating immersive online experiences that bring people even closer to what it’s like being at a sweaty rave or an amazing concert half-way across the world”.
Inception CEO Benny Arbel adds: “Our goal is to bring immersive experiences to life by providing premium VR content to users worldwide. Boiler Room’s VR venue will be the definition of immersive – everything about this site will be meticulously planned and constructed to be a dream room for any artist to create the VR show of a lifetime”.
Actually, “characterised by or relating to dipping, absorption or immersion” is the real definition of ‘immersive’, but whatever. Further details of the new Boiler Room venture are to be announced in due course, with the first shows in the VR venue expected in early 2017.
