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BMG to make music available for Pro Tools loop packages
By Chris Cooke | Published on Wednesday 19 July 2017
BMG in the US has announced a partnership with technology firm Avid which will see recordings from the music company’s catalogues appear in packages of loop-based samples available from the Avid Marketplace for use in its Pro Tools software. The first such package utilises music from legendary American house label Strictly Rhythm.
Confirming the new partnership, Avid’s Manager of Audio Presales Americas, Greg Chin, said: “Avid is extremely excited to partner with BMG on a really special and unique partnership, which will enable all music creators on the Pro Tools platform to gain access to some of the most sought after loops and samples, curated from the BMG archives, through the Avid Marketplace”.
For BMG, the firm’s President Of Repertoire & Marketing, Zach Katz, said: “Our new partnership with Avid Technology is a modern and innovative way to put our music in the hands of music producers and songwriters. By creating previously untapped opportunities for our artists, we’re ensuring that Strictly Rhythm’s music will be a part of the foundation for tomorrow’s hits”.