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Business News Deals Digital Labels & Publishers
BMG allies with MCN BroadbandTV on new artist development venture
By Chris Cooke | Published on Wednesday 29 July 2015
Multi-channel network BroadbandTV has announced a new joint venture with BMG which will “accelerate the careers of emerging music artists” via a “model set for the digital age”. So that’s definitely at thing. Called Windfall, the new joint venture constitutes “a comprehensive and technologically-advanced alliance”. So, those are all words, aren’t they?
Among its various YouTube networks, BroadbandTV runs hip hop focused Opposition and EDM-happy WIMSIC, and with Windfall it will look to collaborate with artists that come through those operations, also offering the publishing, rights management, promotion and distribution expertise that sits within the BMG empire.
Confirming the tie up, and using more of those words, BroadbandTV CEO Shahrzad Rafati said: “This deal is another shining example of our commitment in advancing the online video ecosystem, and is an exciting addition to our growing portfolio of services. The launch of Windfall supports our goal to more than double the size of our music network over the next twelve months. Not only does this partnership with BMG break new ground in expanding the relationship between artists and labels, it’s a big step forward in the music industry as a whole where online video has become such a massive strategic component to engage with fans. With Windfall, we’re not just creating music stars, but media stars”.
Busy preparing his HQ for all those “media stars” who will soon be lining up outside, BMG boss Hartwig Masuch said of the deal: “For many artists and music fans, music is now an audio-visual artform. With online video emerging as a breeding ground for new talent, our partnership with BroadbandTV brings an innovative new offering to the market, creating an artist-friendly suite of online video services which we believe will be a game-changer”.
