Business News Deals Labels & Publishers

BMG acquires Immediate Music

By | Published on Wednesday 27 September 2017

Yoav Goren, co-founder, Immediate Music; Mitch Lijewski, BMGPM US Managing Director and International SVP; Jeffrey Fayman, co-founder, Immediate Music

BMG Production Music has announced the acquisition of Immediate Music with immediate effect. IMMEDIATE EFFECT. God, I’m funny. Did you see what I did? I crack myself up. Immediate effect. Where else would you get a combination of information and jokes that sharp? Nowhere, that’s where.

Formally launched in February, BMG Production Music is currently in acquisition mode to build its market share – as per the strategy employed by other BMG divisions. Just the other week the production music unit acquired French company AXS Music.

Immediate specialises in providing ‘epic’ music for film trailers, and to date has created and licensed music for and to over 4000 movie promo campaigns. Recent placements include ‘Blade Runner 2049’, ‘Wonder Woman’, ‘Star Wars: Rogue One’ and ‘Monkeys With Guns 3’. It has also provided tracks for brands such as Coca-Cola and McDonald’s, plus TV shows like Netflix’s ‘Stranger Things’ and ‘Narcos’.

BMGPM MD Geert-Willem Koolhof says of the deal: “Production music is one of the fastest growing segments in the industry and BMGPM continues to strengthen and develop the most competitive team in the marketplace. I’m pleased to welcome Jeff [Fayman], Yo [Goren] and the Immediate team to BMG”.

Yo – or Yoav Goren to give the Immediate Music co-founder his full name – adds: “We are extremely excited to join the BMG family. We’ve always shared the same goals and sensibilities – to produce a unique brand of quality music while emphasising the highest level of service to our clients”

He went on: “With this new synergistic collaboration, our teams will usher in a new chapter of creativity, opportunity and expansion into a market hungry for the uncompromising levels of quality BMG Production Music is set to deliver. I can’t wait to get started!”

Yeah? Well I can’t wait to get finished, so I’m going to stop writing now.



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